Job Title: Email Marketing Manager (Small Base Salary + High Commission)

Location: Remote

Department: Marketing

Job Type: Full-Time, Commission-Based

Experience with Apollo software is required.

About Us:
Archetype Permanent Solutions is a leading provider in the recruiting industry, dedicated to connecting top talent with exceptional companies. We are seeking a highly motivated and results-driven Email Marketing Manager to join our team. This role is perfect for someone who thrives in a performance-driven environment and is excited by the opportunity to earn substantial commissions based on their success.

Job Overview:
The Email Marketing Manager will be responsible for developing, executing, and optimizing email marketing campaigns aimed at driving client acquisition, candidate engagement, and overall business growth. This role offers a small base salary with the potential for significant earnings through a generous commission structure tied to performance. Experience with Apollo software is required, as you will be using it extensively to manage and optimize campaigns.

Key Responsibilities:

• Sales-Focused Campaign Management: Plan, develop, and manage email marketing campaigns designed to drive client acquisition and candidate engagement, directly impacting your commission earnings.

• Strategic Planning: Develop and refine email marketing strategies that align with Archetype Permanent Solutions' goals in the recruiting industry, focusing on achieving and surpassing sales and engagement targets.

• Content Development and Execution: Collaborate with the recruiting and sales teams to create compelling email content and offers that resonate with potential clients and candidates, driving conversions.

• Segmentation and Personalization: Utilize data-driven insights from Apollo to segment audiences and deliver personalized email content that increases engagement and conversions within the recruitment lifecycle.

• Optimization and A/B Testing: Implement A/B tests using Apollo to continuously improve email performance, including subject lines, content, call-to-actions, and timing, with a focus on maximizing recruitment outcomes and revenue.

• Performance Monitoring and Analysis: Analyze key performance metrics such as open rates, click-through rates, and conversion rates. Provide insights and recommendations to optimize future campaigns for better recruitment outcomes.

• Compliance and Best Practices: Ensure all email marketing activities comply with relevant regulations, including CAN-SPAM, GDPR, and other data protection laws.

• Tool and CRM Management: Manage and optimize email marketing tools, including Apollo, and CRM systems, ensuring campaigns are set up for maximum effectiveness and integrated with broader recruiting and marketing strategies.

• Collaboration with Sales and Recruiting Teams: Work closely with the sales and recruiting teams to align email marketing efforts with broader company goals, product launches, and promotional campaigns, directly contributing to revenue growth.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience (3+ years) in email marketing, particularly within the recruiting industry or a related field.
• Experience with Apollo software is required.
• Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, Salesforce Marketing Cloud).
• Strong understanding of CRM systems, segmentation, and personalization strategies within the context of recruitment.
• Experience with A/B testing and optimizing campaigns for sales performance.
• Strong analytical skills and the ability to use data to drive decision-making and campaign improvements.
• Highly motivated by the potential for commission-based earnings, with a track record of meeting or exceeding sales targets.
• Excellent project management skills with the ability to manage multiple campaigns simultaneously.
• Basic knowledge of HTML/CSS for email template customization is a plus.
• Familiarity with data protection regulations such as GDPR and CAN-SPAM.

What We Offer:

• High earning potential with a lucrative commission structure.
• Opportunities for professional growth and advancement within the company.
• A dynamic, sales-driven work environment.
• Flexible working arrangements, including remote work options